The naming and branding blog

Hasta la Vista, baby.

Posted by John on October 28, 2008 at 11:41 pm | No Comments

Today, Microsoft introduced what it said would be a slimmer and more responsive version of its Windows operating system, while unceremoniously dropping the brand name Vista for the new product. The new version will instead be branded Windows 7, because it is the seventh of a long line of operating systems for PCs developed by the company since the 1980s.
Via: New York Times

It will be interesting to see how Apple revamps its popular “I’m a Mac” advertisements mocking the Vista operating system.

Yesterday, Microsoft launched a new series of ads — a new “I’m a PC” campaign — “part of Crispin Porter & Bogusky’s $300 million marketing ploy to help the computer maker regain some positive buzz lost to competitor Apple,” according to Advertising Age. Computer users can upload to windows.com their own “I’m a PC” ad.

In the frequently asked questions section of the site, it says: “I have a Mac, can I participate?” Microsoft’s answer: “Of course you can. A Mac can be a PC too, most notably when it runs Windows Vista.”

Oh noes, there’s that V-word again.

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