The naming and branding blog

Two reasons to feel good about yourself…

Posted by Steve on September 13, 2008 at 9:56 am | 2 Comments

…you aren’t in either of these videos. Both of these jingles are brand buiding tools for the same product. Which is more effective?

Frankly, I don’t believe the first video is actually a period piece circa 1983. The song just has too many tongue-in-cheek lines. I think it is a parody, made this year.

2 responses so far ↓

  • 1 EnergonCube // Sep 15, 2008 at 6:03 am

    Oh. Lord.

  • 2 leighton // Sep 19, 2008 at 1:04 pm

    The first video is why Ska is used in commercials and should never have survived 2nd wave.

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