The naming and branding blog

Entries from September 2008

Oxymoron of the decade – “Voluntary Regulation”

Posted: September 27th, 2008 by Steve | Filed under: Igor, language, pop culture| No Comments

Via today’s NY Times:

WASHINGTON — The chairman of the Securities and Exchange Commission, a longtime proponent of deregulation, acknowledged on Friday that failures in a voluntary supervision program for Wall Street’s largest investment banks had contributed to the global financial crisis, and he abruptly shut the program down…

…Christopher Cox, the commission chairman, said he agreed that the oversight program was “fundamentally flawed from the beginning.”

“The last six months have made it abundantly clear that voluntary regulation does not work,” he said in a statement. The program “was fundamentally flawed from the beginning, because investment banks could opt in or out of supervision voluntarily. The fact that investment bank holding companies could withdraw from this voluntary supervision at their discretion diminished the perceived mandate” of the program, and “weakened its effectiveness,” he added.

What the hell, let’s give him the “Moronic Statement of the Decade” award while we are at it, for, one more time:

“The last six months have made it abundantly clear that voluntary regulation does not work”.

The last six months??? How about the last fifty thousand years? Jackass.

Here’s an idea, you know that program whereby the I.R.S. may audit you? Let’s make that voluntary — you know, opt-in / opt-out, whatever works for you.

Or that annoying thingy where the cops pull you over for drunk driving? Same deal, you want out of that program? No sweat, we’ll give you a special decal for your windshield. You know, the “honor” system. It could work, who knows?

“Who are these guys?” (thanks Paul, for everything)

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Two reasons to feel good about yourself…

Posted: September 13th, 2008 by Steve | Filed under: advertising, identity, language, pop culture| 2 Comments

…you aren’t in either of these videos. Both of these jingles are brand buiding tools for the same product. Which is more effective?

Frankly, I don’t believe the first video is actually a period piece circa 1983. The song just has too many tongue-in-cheek lines. I think it is a parody, made this year.