Martini & Rossi know how to get ahead in past tense by revamping Warhol ads. According to Brandweek, the Italian-based (alcoholic) beverage company, Martini & Rossi, used Warhol’s commercial talents in the late 50s for a previous ad campaign; and they are at it again, stylizing vermouth.

The print campaign, starring Andy Warhol illustrations, is out to attract the social drinkers into the hottest venues from dines to dances across the SF-NY-DC-NO-CHI and Savannah markets. Launch party 8/6 NYC. Pop a cork for this one.