Now that you’re hot to go, prepare yourself for this major re-naming news:

Blue Sky Logistics Changes Name To Blue Sky Technologies

June 2, 2008

Blue Sky Logistics, Inc., a real-time supply chain visibility software provider, has changed its name to Blue Sky Technologies, Inc. The name change is expected to help shippers better identify the company’s role in the supply chain marketplace.

“With the word ‘logistics’ as part of our name, we found ourselves often being confused with being a third-party logistics provider or 3PL”, explains Steve Hensley, president, Blue Sky Technologies, Inc. “We would get phone calls for moving truckloads from point A to point B or we would get asked to manage a warehouse for a potential client. These are not our core competencies. Since our role is to help customers though visibility dashboard technology to better leverage their existing investments in supply chain infrastructure, changing the name seemed like the logical thing to do.”

It’s always nice when ditching the name “Logistics” is seen as the “logical” thing to do, and in this case a belated admission that the name “Logistics” is illogical, which is the only logical conclusion. And we couldn’t agree more that it is soooooo annoying to get calls for moving truckloads from point A to point B, as we have long-since moved to a Points L, Y and N moving strategy. Such are the logistics of the naming racket.

A bold, risky move this name change. So how has it played out in the marketplace?

“The reaction from our customers to the name change has been very favorable,” added Hensley, “They agreed that the new name better describes the solutions that we offer in bringing dashboard methodology to supply chain visibility. For these customers, we have helped them get additional value from current investments in their supply chain rather than scrapping what they had and start over. Our objective is to always help clients find fresh use of the assets they already have in place.”

We too are always working to help our clients find fresh use of their assets, so we couldn’t agree more.

For those of you keeping score at home, here is a synopsis of this breaking news: A non third-party real-time supply chain logistics solutions technologies provider with core competencies of leveraging visibility dashboard technology to bring dashboard methodology to supply chain visibility has logically jettisoned “Logistics” from its name to avoid being confused with third-party 3PLs. Got it?

Thanks to Logistics Online, “A VertMarkets Marketplace for Industry Professionals”, for bringing us the Blue Sky press release. I bet you didn’t even know there was a “VertMarkets Marketplace” out there, did you?