The naming and branding blog

The Audacity of Hype

Posted by John on June 21, 2008 at 12:15 am | No Comments

Is Obama pandering to Latin voters or possum eaters?

Just above the eagle’s head are the words “Vero Possumus,” roughly translated “Yes we can.” Not exactly E Pluribus Unum (Out of Many, One), the motto on the presidential seal and the dollar bill. Then again, Mr. Obama is not the president.

The ad agency flack who dreamed up this great seal logo and tagline for Obama really should be sent back to his cubicle on Madison Avenue.

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