Out of Africa, sort of.
Our erstwhile competitors, the strategically named name developers Strategic Name Development, have taken rationalization and hooha to Landorian heights. Either that or they actually believe that invented, compound contractions based tangentially in the Zulu language actually communicate ideas to the rest of the world. Strategic name development?:
Via a strategically reasoned press release:
MINNEAPOLIS–(BUSINESS WIRE)–Zikula™, an open source software, was named by Strategic Name Development, a global brand naming consultancy that develops brand names, product names, company names, logos, and conducts global brand name research.
The Zikula brand name was created from several Zulu words, one of the official languages of South Africa, where “Zila ukudla” means fast and “Lula” means easy, which are the main attributes of the software.
The other top-of lexicon-official-lanuages of South Africa are: Afrikaans (Afrikaans), English, Ndebele (isiNdebele), Northern Sotho (Sesotho sa Leboa), Sotho (Sesotho), Swati (siSwati), Tsonga (Xitsonga), Tswana (Setswana), Venda (Tshivenḓa), and Xhosa (isiXhosa). Can’t wait to see what Strategic Name Development does with those.
Experience the real Africa at the Zikula website.
Posted by Steve on
June 6th, 2008 - 11:07am |
Igor + advertising + branding + company names + industry insider + language + logo/identity + luxury brands + name changes + naming process + pop culture + powerful names + product names + what the...? |
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Since this was a pro bono project, it’s clear that Zikula got what they paid for…
Comment by DJ Rainer 06.11.08 @ 7:03 am