The naming and branding blog

Entries from June 2008

Pic of the week: Does this make you horny, baby?

Posted: June 29th, 2008 by Steve | Filed under: uncategorized| No Comments

Via Celebslam:

In Touch Weekly is claiming the woman in the Mini-Me sex tape is 22-year-old actress Ranae Shrider. The magazine says she lived with [Verne] Troyer for six months and “thought she would marry him.” Sorry I couldn’t find any better pics. It’s a shame, too, because I’d love to have a high res pic of her before she’s permanently disfigured from lighting herself on fire.

You will never rid your brain of this image. You’re welcome.

He is two feet eight inches tall, she looks to be around five feet ten inches.

Drum roll please:

“Ladies and gentlemen, step right up, Verne will now do his impression of a baby being born!”

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Tastee Freez

Posted: June 21st, 2008 by Steve | Filed under: advertising, pop culture, product names| No Comments

Trying to beat the summer heat, but can’t bring yourself to choke down another cup of soft serve? Fear not, these intrepid entrepreneurs are at your rescue:

We don’t know whose brain bastard this ad campaign is, but with classic copy such as, “a neat and convenient way to store your poop for the trip home”, our best guess would be Ogilvy. Nigel?

Unattended poop” indeed.


“Hand-spun” milkshakes in the news

Posted: June 20th, 2008 by Steve | Filed under: WTF, advertising, name changes, pop culture, product names| No Comments

In today’s Charlotte Observer, some jackass spouts off on the product name “Hand-spun milkshake”.


World’s most disturbing TV ad

Posted: June 18th, 2008 by Steve | Filed under: advertising, pop culture| 1 Comment

Consumer electronics giant LG is clearly making the case for porn on cell phones, but the stalker angle is creepy.

And they’re trying to be humorous about it, but it’s like trying to poke fun at Ted Bundy. See the hapless serial killer get interrupted just when he’s about to strike again…awwww (laugh track). Eeeeccchhhh.


Save Me From My Missouri

Posted: June 11th, 2008 by Steve | Filed under: advertising| No Comments

Can you spot the irony in the rationale behind Missouri’s new tourism campaign? Via OzarkFirst.com:

(Jefferson City, MO) — Gas prices aren’t getting any cheaper- so Missouri Gov. Matt Blunt is suggesting you stay closer to home for your next vacation.

Blunt and his family have planned a three-day trip through the state, hoping to set an example with what he is calling a “Show-Me Tourism Tour.”

The Blunts are traveling in an RV through 12 state parks and historic sites – starting at the Dillar Mill historic site in Davisville and ending at the Lewis and Clark Trailhead Monument in Jefferson City.


Out of Africa, sort of

Posted: June 6th, 2008 by Steve | Filed under: WTF, industry insider, language, product names| 1 Comment

Our erstwhile competitors, the strategically named name developers Strategic Name Development, have taken rationalization and hooha to Landorian heights. Either that or they actually believe that invented, compound contractions based tangentially in the Zulu language actually communicate ideas to the rest of the world. Strategic name development?:

Via a strategically reasoned press release:

MINNEAPOLIS–(BUSINESS WIRE)–Zikula™, an open source software, was named by Strategic Name Development, a global brand naming consultancy that develops brand names, product names, company names, logos, and conducts global brand name research.

The Zikula brand name was created from several Zulu words, one of the official languages of South Africa, where “Zila ukudla” means fast and “Lula” means easy, which are the main attributes of the software.

The other top-of lexicon-official-lanuages of South Africa are: Afrikaans (Afrikaans), English, Ndebele (isiNdebele), Northern Sotho (Sesotho sa Leboa), Sotho (Sesotho), Swati (siSwati), Tsonga (Xitsonga), Tswana (Setswana), Venda (Tshiven?a), and Xhosa (isiXhosa). Can’t wait to see what Strategic Name Development does with those.

Experience the real Africa at the Zikula website.

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The logistics of solution technologies methodology competencies

Posted: June 2nd, 2008 by admin | Filed under: WTF, company names, language, name changes| No Comments

Now that you’re hot to go, prepare yourself for this major re-naming news:

Blue Sky Logistics Changes Name To Blue Sky Technologies

June 2, 2008

Blue Sky Logistics, Inc., a real-time supply chain visibility software provider, has changed its name to Blue Sky Technologies, Inc. The name change is expected to help shippers better identify the company’s role in the supply chain marketplace.

“With the word ‘logistics’ as part of our name, we found ourselves often being confused with being a third-party logistics provider or 3PL”, explains Steve Hensley, president, Blue Sky Technologies, Inc. “We would get phone calls for moving truckloads from point A to point B or we would get asked to manage a warehouse for a potential client. These are not our core competencies. Since our role is to help customers though visibility dashboard technology to better leverage their existing investments in supply chain infrastructure, changing the name seemed like the logical thing to do.”

It’s always nice when ditching the name “Logistics” is seen as the “logical” thing to do, and in this case a belated admission that the name “Logistics” is illogical, which is the only logical conclusion. And we couldn’t agree more that it is soooooo annoying to get calls for moving truckloads from point A to point B, as we have long-since moved to a Points L, Y and N moving strategy. Such are the logistics of the naming racket.

A bold, risky move this name change. So how has it played out in the marketplace?

“The reaction from our customers to the name change has been very favorable,” added Hensley, “They agreed that the new name better describes the solutions that we offer in bringing dashboard methodology to supply chain visibility. For these customers, we have helped them get additional value from current investments in their supply chain rather than scrapping what they had and start over. Our objective is to always help clients find fresh use of the assets they already have in place.”

We too are always working to help our clients find fresh use of their assets, so we couldn’t agree more.

For those of you keeping score at home, here is a synopsis of this breaking news: A non third-party real-time supply chain logistics solutions technologies provider with core competencies of leveraging visibility dashboard technology to bring dashboard methodology to supply chain visibility has logically jettisoned “Logistics” from its name to avoid being confused with third-party 3PLs. Got it?

Thanks to Logistics Online, “A VertMarkets Marketplace for Industry Professionals”, for bringing us the Blue Sky press release. I bet you didn’t even know there was a “VertMarkets Marketplace” out there, did you?

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