The naming and branding blog

Legend of French Lick

Posted by John on May 14, 2008 at 6:15 pm | No Comments

Basketball legend Larry Bird is suing the folks he sold his house last year over the use of his name on the bed and breakfast they are operating in the Hoosier icon’s boyhood home.

Welcome to the Legend of French Lick

Nestled on a peaceful hillside in beautiful southern Indiana, this tranquil 12-acre retreat offers luxury accommodations and amenities within fenced, park-like grounds in a quiet country setting…a gated entrance, large pool and cabana, a lighted tennis court and, of course, a lighted basketball court.

“The commercialization of Larry Bird’s name in association with this former property is wholly and completely unauthorized and is blatantly being done for the sole purpose of profiting illegally from Larry Bird’s name,” a lawyer for Bird wrote in the complaint, which has received a lot of exposure in the news.

The resort that is the former home of Larry Bird has this disclaimer on its website:

Note. Legend of French Lick, LLC, an Indiana limited liability company, owns the former home of Larry Bird. Neither Larry Bird, nor the Larry Joe Bird Revocable Living Trust, nor any entity or person affiliated with Mr. Bird, nor any member of Mr. Bird’s family has any legal, financial or other interest in Legend of French Lick, LLC or the Legend of French Lick Resort.

We couldn’t reach Larry Bird for comment on the case, but we found a quote attributed to him: “I really don’t like talking about money. All I can say is that the Good Lord must have wanted me to have it. “

TAGS: 

0 responses so far ↓

  • There are no comments yet...Kick things off by filling out the form below.

Leave a Comment