Finding no evidence on which to conclude that “purchasers are likely to assume or expect that beer (and malt beverages) and ‘meat juices’ originate from a single source,” the Trademark Trial and Appeal Board reversed the refusal of the trademark examiner to approve the trademark Heineken for “meat juices” reports trademark attorney John Welch on The TTABlog®, adding this query: “What do you think the odds are that this mark will clear the opposition stage?”

If you think you’d hafta be drunk to order meat-flavored drinks, you might not have heard of Jones Soda’s holiday special Turkey and Gravy Soda.

Here’s the BevNet review:

Jones Soda’s Turkey & Gravy soda is one of the strangest things we’ve ever tasted. First of all, the product uses an interesting formulation that contains a variety of ingredients rarely (if ever) seen in beverage products and it’s zero carb/calorie. Not to mention that we’ve never had turkey and gravy that was carbonated and sweetened with Splenda ;). Anyway, the product’s aroma definitely smells like turkey and gravy, but the flavor is another story. The taste is noticeably salty and has a mild sweetness to it. There is a slight “turkey 8 gravy”-like finish to the product, but the addition of carbonation and sweetness generally hide the taste otherwise. Honestly, it was pretty hard for any of our testers to keep from spitting the product out. So is this product a failure? No, not at all. We have to give Jones Soda credit for putting this product out there purely to create buzz — and they definitely succeeded on that front. The real challenge is yet to come — can Jones turn this buzz into something that helps energize the brand and gets consumers to buy more of the product? The potential is there, but only time will tell. Overall, we give this product good marks for creativity and execution, but we really hope meat flavored beverages don’t become a lasting trend ;)

One meat-flavored drink does not make a trend, you might say. But what if you combine the energy drink trend and the flavored water trend?

Isn’t Meat Water a natural? Now, I know, naming and branding aficionados will say that “Meat Water” is generic. What the market for meat-flavored energy drinks wants is something more evocative, more RAW.