This Bud’s Not For You
This just in from the Associated Press: California brewer ordered to stop using ‘Legal Weed’ bottle caps.
WEED, Calif. — Vaune Dillmann thought the wording on his bottle caps was just a clever play on the name of the northern California town where he brews his beer.
Federal alcohol regulators thought differently. They have ordered Dillmann to stop selling beer bottles with caps that say “Try Legal Weed.” The agency, which regulates the brewing industry, said the wording could “mislead consumers about the characteristics of the alcoholic beverage.”
Dillmann scoffs at the notion that his label has anything to do with smoking pot. “I’ve never tried marijuana in my life,” he told The Associated Press on Wednesday. “I don’t advocate that. It’s just our town’s name.”
Posted by John on
April 28th, 2008 - 8:14am |
naming process + pop culture + powerful names + product names + what the...? |
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