The naming and branding blog

Another Brick at The Wall

Posted by Steve on April 14, 2008 at 2:59 pm | 1 Comment

Igor’s Senior (very) Brand Strategist Andy Valvur is pictured below in China. He is on a quest to find a Sifu who will help refine his already well-honed skills in The Immobile Arts. Here he takes a lesson from The Great Wall.

Additionally, Andy is the organizer of The Global Scavenger Hunt, a convoluted tax dodge.

Via The San Francisco Examiner:

The organizer of The Global Scavenger Hunt, a race around the world that begins in San Francisco on Friday, is tight-lipped about the countries and challenges that await 15 two-person teams raising money for charity during the three-week competition. Valvur, 53, won a similar race in 1989. He works as a branding manager in San Francisco and writes for CNN’s humor blog, Capitol Punishment.

After winning the 1989 race, why did you decide to stay involved?
Who is not going to enjoy trips around the world? I also like watching people come back in and say, “Did you see? Did you go there?” when they discover something new. The thrill of discovery that you turned somebody on to something new is really cool.

How is The Global Scavenger Hunt different from “The Amazing Race”?
In “The Amazing Race,” you have to get from one country to another and have to scramble to the airport. This doesn’t have that craziness — it’s pretty fast-paced, but the challenges start and end in the same city — then we all travel together to the next location.

What traits make for winners in The Global Scavenger Hunt? You got to be quick on your feet, and you have to be able to look at a town and figure out the local transportation system really quick. It’s a lot of map reading and time management.

Why did you think this race should raise money for charities instead of offering a big monetary prize to winners? Instead of ugly Americans running around the world, you’re traveling and at the same time giving a little bit back. We’ve had such a bad reputation in the world — it’s a tiny measure of repairing some of the damage.

And he has done a lot of damage.

1 response so far ↓

  • 1 Marek // Apr 15, 2008 at 10:35 pm

    “We’ve had such a bad reputation in the world — it’s a tiny measure of repairing some of the damage.” For goddsake, you can’t escape the moldy marxist rhetoric even on branding blogs. Wake the hell up, if we have not won the world’s respect, admiration and gratitude with all we have been doing – both the government and countless private charities – since the 19th cent., well, maybe there is something wrong with the world and not with us. And maybe – we should start making them fear us, not love us.

    Have some pride in this country; there is got to be a reason why so many, including our worst enemies, want to live here. Who’s better than we, out there? It used to be, for folks like you at least, the USSR…now, who? France? Germany? the UK? Not if you know more about them…but I guess travel doesn’t broaden all minds.

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