Downoad Here Free!
We just picked this up from the Live Feed at Agenda:
Chris Anderson, the editor-in-chief of Wired, and author of The Long Tail is pre-releasing large sections of his new book Free online this week. The book examines the rise of pricing models which give products and services to customers for free.
Free! We love free stuff. The only thing we like more than getting free stuff, is giving it away!
We created the Igor Naming Guide in order to demystify the naming process. In it we show how and why great product and company names work, when focus groups and standard ways of thinking about them might have predicted otherwise. Igor’s own naming process is presented in excruciating but logical detail.
The Naming Guide is regularly updated; download the latest version of “Building the Perfect Beast: The Igor Naming Guide to Creating Product and Company Names” FREE HERE!!!
Posted by John on
February 26th, 2008 - 10:27am |
branding + industry insider + luxury brands + naming process |
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