Luxury brand specialists at Agenda Inc. comment on the announcement of the partnership between Alicia Keys and Lexus.
We are big fans of the incredibly tortuous statements that luxury brands sometimes feel the need to make when they announce a collaboration with a celebrity.
It’s not easy to combine a flattering description of the celebrity, make them seem human, include the entire brand manifesto, and pass the whole thing off as a simple, and obvious, comparison.
Today it was the turn of Lexus…
“The luxury of Lexus is reflected in the elegance and sophistication of Alicia Keys; her grace and style are tremendous. In the same way that Keys’ passion resonates in her music, at Lexus we are driven to create the finest luxury automobiles through the attention to detail that is required to create refined art and design.”
When you think of Lexus are you supposed to think of Alicia Keys, or when you think of Alicia Keys are you supposed to think of Lexus?
4 responses so far ↓
1 Me // Feb 2, 2008 at 3:15 am
True true true talent! Bravo!!!!!!!!
2 Jay, writer MemberSpeed.com // Feb 8, 2008 at 12:06 am
I think we’re supposed to think that a woman of elegance is best suited for a Lexus. Actually, I’m rather fond of partnerships like this. I haven’t seen any ad yet but if done correctly, it could really make both names soar. The ad for the Armani diamond perfume and Beyonce Knowles seem to work more effectively though. Although of course, that ad included the diamonds variable.
3 Lucie // Apr 16, 2008 at 6:40 am
Alicia Keys partners with Lexus for the new ES350 which targets young and affluent African–American women. We just launched an microsite designed for the women who reach for the first time the world of luxury. With Alicia Keys, whose talent, glamour, style and success make her a powerful icon that embodies this essence, Lexus brings the world of luxury and its many facets, from travel, living, art and fashion to music, entertainment, food, wine and wellness. check it out: http://www.luxuryawaits.com
4 clinton // Sep 7, 2008 at 8:52 pm
Alicia keys partners with Lexus to get their challengers to the African-American women.
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clinton
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