The naming and branding blog

Entries from February 2008

Bill Hicks on advertising and marketing

Posted: February 29th, 2008 by Steve | Filed under: advertising, company names, pop culture, product names, taglines| No Comments

The late great Mr. Hicks has something to say about the profession that we here at Igor ply as our trade on a daily basis.

As was his way, Bill is right on the money. In this clip he serves as the anti-Seth, which is always a good thing. Enjoy.


Eat out more often

Posted: February 4th, 2008 by Steve | Filed under: advertising, language, pop culture, product names| No Comments

Perhaps man can live on bread alone. Or maybe McDonalds is just trying to redefine “meat market”.

Here is a snap of their latest in-store McMuffin campaign. We are into just about anything here at Igor, or so we thought.

This one is just a bit too kinky for even us — it’s strictly “Little Debbie” territory.

naming companies