The naming and branding blog

Entries from January 2008

Budweiser dilutes its brand…

Posted: January 29th, 2008 by Steve | Filed under: company names, language, product names| No Comments

naming companies
…with dead mollusk secretions. How do you improve on the taste of Bud? Easy, just add clam sweat, tomato juice and lime. If you’ve ever wondered what carbonated turtle blood tastes like, wonder no more.

Funny bit is, it’s not really a brand dilution. The taste of this swill is pretty much in keeping with Budweiser’s established sensibilities.

It’s been dubbed “Chelada”, and for calorie conscious bottom dwellers, it comes in “light” as well.

Health Savings Account HSA