Igor’s Press page currently has 80 articles about naming and branding.

“Death By Chocolate” began as a wonderfully evocative, powerful product name. Circumstance has twisted it into a negatively descriptive name; the absurd has become literal, and non-warning warning shots have been fired. Via FoodConsumer.org:

The Canadian Food Inspection Agency (CFIA) issued a warning on August 30 to ask consumers with allergies to walnuts not to eat Bella Cucina Death by Chocolate cookies.

The warning was issued after walnuts were found in the product without declaration on the label. Walnuts can cause life-threatening allergic reactions in people who are allergic to the nuts.

I dunno, seems like the name was fair warning.