Only twice have we predicted the demise of a product based on its name and brand positioning; Song Airlines and Gap’s Forth and Towne. We are confidant that the inevitable failure of Crayons juice drinks will put our record at 3-0. On the surface the name seems plausible – crayons are fun and multi-colored, much like these fruit drinks. But we all have the visceral memory of chewing on a crayon as kids, and well, not good. The final nail is the fact that the juice is even using Crayola design cues. Ugh.
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2 responses so far ↓
1 Victor Frankenstein // Aug 22, 2007 at 4:02 pm
Let me add Palm’s Folly-O, or is it Fooleo, strike that, Foleo, to the list of products destined for failure based on its name and brand positioning. Ole, Ole, Ole, Ole, Snarkeo!
2 Todd // Sep 8, 2007 at 6:55 pm
How does something like this even happen in the first place?
That’s what I’d like to know.
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