Actually it’s better than Yellow, naming-wise. Usually, we would advise against using the word “Green” as a modifier to a business name as a way of conveying “echo-friendly”. It’s done so much that Green noise becomes White noise. It’s hack naming, and only appropriate for hacks, hence Green Cab of San Francisco.
It’s the perfect name for a cab company comprised entirely of Toyota Prius’, and it also leverages the until now untouchably iconic Yellow Cab brand against itself. Nice. And success is guaranteed by the fact that by simply calling Green Cab instead of Yellow, the customer feels like they have done something honorable.
3 responses so far ↓
1 Mathew // Aug 8, 2007 at 7:27 pm
‘Echo friendly’ – cabs designed for specific acoustics from the talk back radio perhaps?
2 Adam // Aug 9, 2007 at 4:46 am
…and Blue, apparently, is the new Green–hence Mercedes’ Bluetec ‘clean diesel’ and VW’s line of Bluemotion high-economy/green cars in Europe.
3 Pete White // Aug 10, 2007 at 1:29 am
Cities need more Green anyway – perhaps this is a good way.
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