Green is the new Yellow
Actually it’s better than Yellow, naming-wise. Usually, we would advise against using the word “Green” as a modifier to a business name as a way of conveying “echo-friendly”. It’s done so much that Green noise becomes White noise. It’s hack naming, and only appropriate for hacks, hence Green Cab of San Francisco.
It’s the perfect name for a cab company comprised entirely of Toyota Prius’, and it also leverages the until now untouchably iconic Yellow Cab brand against itself. Nice. And success is guaranteed by the fact that by simply calling Green Cab instead of Yellow, the customer feels like they have done something honorable.
Posted by Steve on
August 8th, 2007 - 1:52pm |
advertising + branding + car names/naming + company names + naming process + pop culture + powerful names + product names |
3 Comments so far:
…and Blue, apparently, is the new Green–hence Mercedes’ Bluetec ‘clean diesel’ and VW’s line of Bluemotion high-economy/green cars in Europe.
Comment by Adam 08.09.07 @ 4:46 amCities need more Green anyway - perhaps this is a good way.
Comment by Pete White 08.10.07 @ 1:29 amRSS feed for comments on this post. TrackBack URI
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‘Echo friendly’ - cabs designed for specific acoustics from the talk back radio perhaps?
Comment by Mathew 08.08.07 @ 7:27 pm