Via PRNewswire:
Landor Associates, one of the world’s leading strategic branding and design consultancies, today announced the appointment of Anthony Shore to Global Director, Naming & Writing. Shore was previously Creative Director of Naming & Writing at the San Francisco office of Landor.
In 2006, Shore was charged with establishing and leading Landor’s first naming-oriented Global Knowledge Sharing Team to optimize processes and resources worldwide. This resulted in a significant increase in naming assignments and an advancement of Landor’s capabilities in this area.
Charlie Wrench, Chief Executive Officer of Landor, said, “Over the course of Anthony’s career with Landor, he has shown nothing more than absolute passion for his work and an increasing determination to transform Landor’s worldwide naming network into the most accomplished and catalytic group in our industry. I trust that in just a few years time, this goal will be reached and Landor will be recognized as the world’s leading naming network.”
When asked about his goals moving forward, Shore said, “Developing great names for a global audience requires a deep understanding of many local languages and cultures. It also requires exceptional creativity and a strategic brand focus. My vision is to maximize the individual creativity and collective effectiveness of the two dozen brilliant namers Landor Associates has worldwide. With fantastic naming work, we provide a fantastic return for our clients.
10 responses so far ↓
1 peter // Jul 30, 2007 at 9:12 pm
It’s obvious that Igor has a hard-on for Anthony, and it’s ADORABLE!
2 Athelstan Jones // Sep 2, 2007 at 2:10 am
Ah yes, products are built in the factory, but brands are built in the…BRAND FACTORY. Shore (Soher) boasted a while back about “multiple naming assignments, every day of the year.” This, if you think about it, is a recipe for mediocrity, banality and attention deficit disorder. And the work painfully reflects the milieu. Hiring Landor over a boutique shop, for naming cogniscenti, is like driving a Ford over a Ferrari if you’ll forgive the METAPHOR. Safe, bland, boring. Quaffing a Coors over a Sam Adams (oops, Coors is a Landor client). Years ago Shore was discovered in the Landor offices late at night, taking photos–OF HIMSELF. A picture is worth a thousand words, after all. Well, here’s to the new Goebbel Director, Naming & Writing (Hype and Type). Sieg Heil, bubbi!
3 Jay Meioff // Sep 2, 2007 at 10:06 am
Wrench Taps Nut?
4 Willy // Sep 3, 2007 at 4:16 pm
And who does “peter” have a hard-on for? “Adorable?” That way of “putting it” is certainly, er, gay, if you’ll pardon the expression.
5 Willy // Sep 3, 2007 at 4:17 pm
Not that there’s anything WRONG with that…
6 Karen North // Sep 4, 2007 at 10:18 am
Shore is the Buddha known as The Relentlessly Self-Aggrandizing A-hole.
7 Captain Renault // Sep 4, 2007 at 11:20 am
Where does Igor “get off” questioning the fate of Shore’s soul? The way I see it, Igor and Landor are two animals in the same zoo. Major difference is, Landor charges more. And in the words of mon ami Rick, “I don’t mind a parasite. I object to a cut-rate one.”
8 Plato & Pluto // Sep 19, 2007 at 4:34 pm
You can’t HANDLE the truth! What a couple of wankers…
9 Syndi Beth // Sep 27, 2007 at 3:22 pm
“Anth” gives branding a bad name. A whole slew of them, come to think of it. Truly, a legend in his own mind.
10 Becker // Oct 21, 2007 at 5:29 pm
Shore est, je ne sais quoi. C’est une fiotte, comme Russ Meyer (l’AUTRE Russ Meyer). Landor San Francisco est la terre des fruits et des écrous.
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