Behold the companies in our very own industry, naming company names in the company of the names of other naming company names.
Are we biased in our opinion? Absolutely. We believe strongly that the name a naming company names itself is a clue to the kinds of company names they believe in. And if a naming company cannot manage to give itself a distinctive, memorable name that sets itself apart from the slew of competitors you see here, a company name that can evolve into a strong brand within the industry and come to represent more than just the goods and services being offered, how can they possibly convince others that what they fail to do in their own company name they can somehow magically do for their clients?
So a call to arms is in order: Namers, name thyself well! Because you’ve got company.
3 responses so far ↓
1 Brand Shark // Jul 25, 2007 at 6:44 am
What about a naming company like Igor who doesn’t even own their dot com URL. That’s an even greater marketing blunder!
2 igor // Jul 25, 2007 at 12:30 pm
Choosing a name based on the availibility of the dot com is the biggest naming blunder of all. It should never be a consideration. Ever.
3 Jack Weller // Sep 13, 2007 at 3:58 pm
On a scale of 1-10, the Igor name is WHALE POOP, the deepest organic substance found on Planet Earth, far below the pedestrian POND SCUM of most naming company names. If it were as great as you are desperately trying to convince the world it is, we’d hear a veritable thunderous detonation of corporate America’s marketing fiends slapping their foreheads in frustration and envy. The silence is deafening. It’s a joke, short-lived, and not very funny. Terminally cute, if you will. Have a nice day!
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