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	<title>Comments on: Need a new company or product name?</title>
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	<description>The naming and branding blog</description>
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		<title>By: Vijay</title>
		<link>http://www.snarkhunting.com/2007/07/need-new-company-or-product-name-2/comment-page-1/#comment-2732</link>
		<dc:creator>Vijay</dc:creator>
		<pubDate>Mon, 20 Aug 2007 03:36:58 +0000</pubDate>
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		<description>We recently spun out a company called PhotoGenesis, a non profit company that makes Phototherapy units (to cure jaundice in infants). We want to change the name of the company as we are adding addional product lines (all medical devices for babies). I thought of neonaid, but it does not have the right ring to it! Any ideas?</description>
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