The naming and branding blog

Social bookmarking overkill

Posted by Jay on July 17, 2007 at 11:16 am | 2 Comments

Ok, just how many social bookmarking / link services can the Web accommodate? And will somebody please stop the madness and Just Say No to social bookmarking icon overkill on their blogs?

Click the image to engorge this example, where below the icons that appeared on an actual blog we’ve listed the service associated with each:

Link service icons and names

Be sure to savor the keen glut of Web 2.oism exhibited by the names above; for those of you who can still remember the ’90s, it’s deja vu all over again. Especially annoying is the spreading virus of interstitial periodicity that began with del.icio.us, as far as we care to tell, and has now spawned, just from the above sampling, “De.lirio.us” (you go girrl!), “co.mments” and the delightful “Ma.gnolia”. If you know of more, post them here in the Comments and we’ll compile a full list of these atrocities. U digg?

UPDATE 7.19: Tate, who publishes the “actual blog” in question (it has something to do with naming, I think, but what do we know?), has removed all the pretty little Web 2.0 icons from his site and written about the whole exhilarating experience: Oh yeah, well… um… You have bad posture! Does this represent a SURGE of defections from the social bookmarking iconoplastering movement? Only time will toil.

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2 responses so far ↓

  • 1 Tate // Jul 18, 2007 at 3:33 pm

    Social bookmarks? What social bookmarks?

    Appreciate the “heads up” on my faux pas. I must’ve been overzealous when I started the blog and never gave it a second thought.

    …and though I hate to admit it, I suppose this is a proper forum for pointing out flaws like this since my recent posts have been rather harsh on some in the naming industry.

    And note that we have a post in our “greatest hits” section on web 2.0 naming that covers some of what you mention here. (We approached it by looking at the copy-cat nature of web 2.0 names and found that you’re less likely to succeed if you copy someone than you are if you go with something original.)

    Cheers to you Steve, Jay, John and the rest of the Igorians. Hope I get to break bread with you again soon.

  • 2 Jonathan Williams // Jul 19, 2007 at 7:11 am

    I’d be more inclined to include other social bookmarking services if there was a way to only display the services the user was logged in to. Other than 30 different <script> tags (and tons of useless traffic), I can’t think of a way of implementing this.

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