The naming and branding blog

Palm Foleo named by Igor

Posted by Steve on May 30, 2007 at 9:45 am | 3 Comments

Palm just announced it’s first new product in years, an ultralight laptop companion to the Treo called Foleo.

Why would Palm hire Igor to name something this important? Don’t ask. Mystery is what keeps life interesting. And besides, we have no idea.

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3 responses so far ↓

  • 1 Palm Foleo // Jun 5, 2007 at 12:58 pm

    What’s wrong with the name? I think it’s pretty good and it rolls of the tongue.. brandable, if you ask me. When I first heard the concept of the Palm Foleo, I was a little bit skeptical but I think it will be quite successful after seeing the promotional videos.

  • 2 igor // Jun 16, 2007 at 8:04 pm

    Who said there was anything less than wonderful about the name?

  • 3 Hi // Sep 7, 2007 at 3:54 am

    Foleo failed – Google it.
    Palm called the whole thing off.

    Like the name though.

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