The naming and branding blog

Entries from March 2007

Naming injuries on the rise

Posted: March 22nd, 2007 by Steve | Filed under: name changes, product names| 2 Comments

It happens every Spring, but it needn’t. With the upturn in weather, giddy branders rush outside and dive willy-nilly into rigorous exercise without much thought of safety or technique. The season’s first casualty is Harcourt Assessment, which has suffered a Learnia.

Naming Safety Tip # 1: When engaging in a naming exercise, ALWAYS LIFT WITH YOUR LEGS. This will greatly reduce the possibility of a Learnia.

Blandor Says Blandor the Imponderable: “I love a good Learnia, in fact it is a smashing result! Though it does sound derivative of my own work— little matter, imitation is flattery after all. Le Bon Mots!!!”
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Mojo gets its groove on

Posted: March 21st, 2007 by Steve | Filed under: Igor, name changes, product names| No Comments

Originally launched as a block of HDTV programming, the Igor-named Mojo will soon be the name of the entire network. From the Mojo website:

As of May 1, 2007, INHD completes its evolution to MOJO. MOJO is the premiere destination on cable for the modern man. It’s HD programming tailored to fit men’s interests from excellent food to extreme locales, from high-tech toys to high stakes antics, from Wall Street to easy street.

Turn up your volume and get your own groove on at Mojo.

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When the Chinese in China take English names

Posted: March 20th, 2007 by Steve | Filed under: language, name changes, pop culture| No Comments

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When you’ve got a hell of a cold

Posted: March 9th, 2007 by Steve | Filed under: company names, pop culture, product names| 5 Comments

Thankfully, we don’t have to make this stuff up. 666 Cold medicine is available everywhere.

product naming

The 666 spokesperson has not as yet responded to our request for comment.


It’s not a news cycle, it’s a hamster wheel

Posted: March 9th, 2007 by Steve | Filed under: pop culture| No Comments

Just how much longer will Anna Nicole be dead???


A helpful guide to buying electronics

Posted: March 1st, 2007 by Steve | Filed under: advertising, language, pop culture| 1 Comment

The U.S. Department of Defense’s aptly named, “Integrated Defense Acquisition, Technology & Logistics Life Cycle Management Framework” (click to engorge):

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