The naming and branding blog

A Wetter Mousetrap

Posted by Steve on November 7, 2006 at 11:09 am | 2 Comments

The Dewey Decimal System had a good run as a way of indexing and searching for information. Now the good Dewey name has been given a twist and leveraged by Ms. Dewey, a new kind of search engine experience. It’s a clever name that plays off of the legacy of the library index as well as the physicality of Ms. Dewey’s updated take on an Ask Jeeves-like character.

Ms. Dewey is a Microsoft initiative that tries to bring some humanity and humor to the world of search. Yes, it’s Microsoft’s attempt at stand-up, and they’re dying up there.

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2 responses so far ↓

  • 1 David Siglin // Nov 11, 2006 at 11:10 am

    Unfortunately, Microsoft forgot that a search engine is supposed to get things done quickly and with as little between you and the data you queried.

    Oh, and it crashed Firefox. boooo . . .

  • 2 EnergonCube // Nov 16, 2006 at 10:11 am

    Heelloooo Ms. Dewey! What’s your sign?

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