The Dewey Decimal System had a good run as a way of indexing and searching for information. Now the good Dewey name has been given a twist and leveraged by Ms. Dewey, a new kind of search engine experience. It’s a clever name that plays off of the legacy of the library index as well as the physicality of Ms. Dewey’s updated take on an Ask Jeeves-like character.
Ms. Dewey is a Microsoft initiative that tries to bring some humanity and humor to the world of search. Yes, it’s Microsoft’s attempt at stand-up, and they’re dying up there.
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2 responses so far ↓
1 David Siglin // Nov 11, 2006 at 11:10 am
Unfortunately, Microsoft forgot that a search engine is supposed to get things done quickly and with as little between you and the data you queried.
Oh, and it crashed Firefox. boooo . . .
2 EnergonCube // Nov 16, 2006 at 10:11 am
Heelloooo Ms. Dewey! What’s your sign?
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