A Wetter Mousetrap
The Dewey Decimal System had a good run as a way of indexing and searching for information. Now the good Dewey name has been given a twist and leveraged by Ms. Dewey, a new kind of search engine experience. It’s a clever name that plays off of the legacy of the library index as well as the physicality of Ms. Dewey’s updated take on an Ask Jeeves-like character.
Ms. Dewey is a Microsoft initiative that tries to bring some humanity and humor to the world of search. Yes, it’s Microsoft’s attempt at stand-up, and they’re dying up there.
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Posted by Steve on
November 7th, 2006 - 11:09am |
company names + naming process + pop culture + product names |
2 Comments so far:
Heelloooo Ms. Dewey! What’s your sign?
Comment by EnergonCube 11.16.06 @ 10:11 amRSS feed for comments on this post. TrackBack URI
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Unfortunately, Microsoft forgot that a search engine is supposed to get things done quickly and with as little between you and the data you queried.
Oh, and it crashed Firefox. boooo . . .
Comment by David Siglin 11.11.06 @ 11:10 am