The color of money
Gearing up for November’s elections, Fox News has quietly morphed their corporate color scheme, replacing nearly all of the red with blue.
Hey, when your brand is all about championing the powers that be, being a chameleon is your only survival option. The problem with this weather vane approach to brand positioning is that over the long term, even if you can accurately forecast the zeitgeist climate change, you end up having no brand at all.
The Fox News website before the latest Gallup poll and impending elections, and now. Click on each pic for the full-size view.
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Oceana has never been at war with Eurasia. Ignorance is Strength. Blue - it’s the new Red.
Comment by Chris 10.30.06 @ 8:17 pm