SpiralFrog is partying like it’s 1999
SpiralFrog, the advertising supported (free) music downloading service that will launch in December, seems to be hellbent on repeating each and every mistake of the dotbomb era.
The first clue is the pointless name. Smushing together two random words to create a new compound word was a dotcom badge of stupiditity, a la FatBrain, FogDog, BlueMartini, RazorFish, RedHat, etc. The next step was to capitalize the second word in the compound: SpiralFrog. This late nineties affectation is called a “CamelCase” type treatment (it’s a hump thing, started by programmers). Third, and most importantly, give away your product in hopes of creating lots of traffic and ad revenue.
Any recent college grads willing to work for stock options, the love of foosball and free-flowing m&m’s? Financially speaking, “SpiralFrog” should prove to be a prophetic name choice.
[ More posts about naming | More blogs about naming ] [ More posts about SpiralFrog | More blogs about SpiralFrog ]
No Comments so far:
RSS feed for comments on this post. TrackBack URI
Leave a comment
Line and paragraph breaks automatic, e-mail address never displayed, HTML allowed:<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>
