http://www.snarkhunting.com/2006/08/really-bod-product-naming/ The naming and branding blog Fri, 06 May 2011 14:45:01 +0000 hourly 1 http://www.snarkhunting.com/2006/08/really-bod-product-naming/comment-page-1/#comment-2938 Jason Tue, 15 Jan 2008 02:53:57 +0000 http://www.snarkhunting.com/2006/08/really-bod-product-naming/#comment-2938 The marketing of Bod is rather peculiar. The packaging and the adverts for it are loaded with images that will attract girls. But it's a product for guys. OK, so maybe they're trying to sell it to gay guys. But the adverts are also loaded with adoring girls. The only thing I can figure is that they're selling it to girls, to give to their boyfriends, and to closeted bisexual guys who are turned on by the hunks but hope to attract chicks. The marketing of Bod is rather peculiar. The packaging and the adverts for it are loaded with images that will attract girls. But it’s a product for guys. OK, so maybe they’re trying to sell it to gay guys. But the adverts are also loaded with adoring girls. The only thing I can figure is that they’re selling it to girls, to give to their boyfriends, and to closeted bisexual guys who are turned on by the hunks but hope to attract chicks.

]]> http://www.snarkhunting.com/2006/08/really-bod-product-naming/comment-page-1/#comment-2029 Dee Fri, 29 Sep 2006 17:59:10 +0000 http://www.snarkhunting.com/2006/08/really-bod-product-naming/#comment-2029 I THINK BOD BODY SPRAY SMELLS GREAT.WOMEN GIVE ME COMLPIMENTS ON IT ALL THE TIME.IT LAST LONG TOO,LONGER THAN A LOT OF MORE EXPENSIVE COLONGES.I DON'T LIKE THE REALLY RIPPED ABS FLAVOR BUT "X","ROCK HARD","PLAYER" & TEKNO SMELL REALLY GOOD.I FOUND A NEW ONE CALLED "BLACK" AT WAL-MART THAT SMELLS GREAT TOO BUT I CAN'T FIND IT ONLINE.TAG & AXE SUCK BUT THIS STUFF IS GREAT.I REALLY DON'T SEE A REAL REASON TO BUY A MORE EXPENSIVE COLOGNE,JUST DOESN'T MAKE SENSE. I THINK BOD BODY SPRAY SMELLS GREAT.WOMEN GIVE ME COMLPIMENTS ON IT ALL THE TIME.IT LAST LONG TOO,LONGER THAN A LOT OF MORE EXPENSIVE COLONGES.I DON’T LIKE THE REALLY RIPPED ABS FLAVOR BUT “X”,”ROCK HARD”,”PLAYER” & TEKNO SMELL REALLY GOOD.I FOUND A NEW ONE CALLED “BLACK” AT WAL-MART THAT SMELLS GREAT TOO BUT I CAN’T FIND IT ONLINE.TAG & AXE SUCK BUT THIS STUFF IS GREAT.I REALLY DON’T SEE A REAL REASON TO BUY A MORE EXPENSIVE COLOGNE,JUST DOESN’T MAKE SENSE.

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