http://www.snarkhunting.com/2006/07/its-not-for-girls/ The naming and branding blog Fri, 06 May 2011 14:45:01 +0000 hourly 1 http://www.snarkhunting.com/2006/07/its-not-for-girls/comment-page-1/#comment-1969 Ian D Mon, 31 Jul 2006 19:18:44 +0000 http://www.snarkhunting.com/2006/07/its-not-for-girls/#comment-1969 Think you're off the mark with the reference to Milk Tray. Those adverts hadn't been shown for ten years. More about the championing of 'laddishness' in the UK and a backlash to the caring, sharing, quiche-eaters of the 90s. Think you’re off the mark with the reference to Milk Tray. Those adverts hadn’t been shown for ten years. More about the championing of ‘laddishness’ in the UK and a backlash to the caring, sharing, quiche-eaters of the 90s.

]]> http://www.snarkhunting.com/2006/07/its-not-for-girls/comment-page-1/#comment-1962 nic mitham Wed, 26 Jul 2006 20:53:11 +0000 http://www.snarkhunting.com/2006/07/its-not-for-girls/#comment-1962 This is a very clever and subtle campaign. The beauty of the 'Not for Girls' campaign is that it reinforces the attributes of the bar - it's big, chunky - you almost have to fight it to eat it, it's a masculine eating experience. Secondly, Yorkies are typically sold at historically male-based venues such as football (soccer) matches, so the campaign is aiming fairly and squarely at the target market. This is a campaign that is yelling the essence of the product. This is a very clever and subtle campaign.
The beauty of the ‘Not for Girls’ campaign is that it reinforces the attributes of the bar – it’s big, chunky – you almost have to fight it to eat it, it’s a masculine eating experience.
Secondly, Yorkies are typically sold at historically male-based venues such as football (soccer) matches, so the campaign is aiming fairly and squarely at the target market.
This is a campaign that is yelling the essence of the product.

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