The naming and branding blog
Uncategorized

Wii still be missing a trademark filing

Posted by Steve on May 1, 2006 at 10:04 am | 3 Comments

The USPTO has updated this morning, and Nintendo’s Wii is still a no-show.

More posts about

3 responses so far ↓

  • 1 scsscs // May 1, 2006 at 3:35 pm

    Not sure where you saw it was updated, but the TESS news page says it has not been:

    http://tess2.uspto.gov/webaka/html/news.htm

    The database currently only contains trademark applications filed up to April 18. If Nintendo filed for any trademarks for the Wii they were most likely filed after the 18th.

  • 2 Cal // May 1, 2006 at 9:50 pm

    I think I know how Nintendo got this name. And if my hunch is right (it’s definitely not Landor, but it’s definitely a major player), they’ve helped Nintendo protect Wii to the Tii.

    Cal

  • 3 Jay // May 1, 2006 at 10:45 pm

    I’m guessing Interbrand. There are some clues here: http://www.4colorrebellion.com/archives/2005/05/20/playing-nintendo-branding-the-revolution/. Written by a guy at Interbrand in Seoul, Korea, who argues in this article posted nearly a year ago that Nintendo should ditch the Revolution code name in favor of a “safer” name that is subservient to the Nintendo brand.

    The generally fawning tone of the piece has the appearance of inside PR, as do all the comments on these Nintendo posts by Elli, Cal, and IB, all from the same IP address in Japan and using the same email address. Would anybody out there care to crack the mystery of the “Tokyo Tower Tales”?

Leave a Comment