The naming and branding blog

Tell me why, bro?

Posted by Steve on April 29, 2006 at 11:59 am | 1 Comment

WiBro? ‘Cause it’s funny. Samsung’s WiBro (wireless broadband) is one of those names that’s just as funny the millionth time you see it. Rare bird, a company with a sense of humor.

Or perhaps it’s just that they or some dim consultant they hired never thought of Wibbi (wireless broad band internet). That’s a freebee, Samsung. Run, don’t walk, to the trademark office.

Still, it’s better than a company that has lost its humanity and judgment, and demonstrates it via a name, a la Sprint and Embarq.

Wubba Wubba.

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1 response so far ↓

  • 1 Weave // May 1, 2006 at 3:16 pm

    Don’t forget WireBra…for additional connection support.

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