The naming and branding blog

Gu Ge Deathwatch

Posted by Steve on April 28, 2006 at 7:29 am | No Comments

When Google announced their new Interbrandian-Landoresque name and rationale for the Chinese market, “Gu Ge”, we told you why it was a terrible, unnecessary move.

Now we are officially on Gu Ge name drop watch. Google is too smart not to realize they’ve been duped and WILL dump Gu Ge. Let the games begin.

Gu Ge Deathwatch: Day 1.

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