Comments on: qwerky is as qwerky does http://www.snarkhunting.com/2006/02/qwerky-is-as-qwerky-does/ The naming and branding blog Fri, 06 May 2011 14:45:01 +0000 hourly 1 By: Maggie http://www.snarkhunting.com/2006/02/qwerky-is-as-qwerky-does/comment-page-1/#comment-1627 Maggie Wed, 08 Feb 2006 20:30:56 +0000 http://www.snarkhunting.com/2006/02/qwerky-is-as-qwerky-does/#comment-1627 Yes, I agree with Steve. Besides what’s on surface, often a company name can represent an abbreviation of some meaning, and especially nowadays a company name is also tied closely to domain name selection and availability, if the company wishes to have a strong internet presence. Since practically all regular simple English domain names are already taken, to make a new site memorable and easy to enter the URL for users, one must use lots of creativity to brand a new company. We should give them lots of credit for that! In our case, well, honestly, it’s “trial and error” while we tried to come up with a combination of names that may fit our vision. Of course, the domain name search! That’s one of the hardest parts of all… Then, one day, “Diigo” popped up during one of our brain-storming sessions. It fits into our vision perfectly, and the domain name is available! Its abbreviation stands for “Digest of Internet Information, Groups and Other stuff.” Visually, the two ii’s also symbolize people in a community. Plus, an unique & easy name to remember! So that’s how Diigo was born! Diigo is about “Social Annotation”, a superset of social bookmarking. I would like to invite you and your readers to try it out. We’d love to have your participation and feedback. Best, -Maggie Yes, I agree with Steve.

Besides what’s on surface, often a company name can represent an abbreviation of some meaning, and especially nowadays a company name is also tied closely to domain name selection and availability, if the company wishes to have a strong internet presence.

Since practically all regular simple English domain names are already taken, to make a new site memorable and easy to enter the URL for users, one must use lots of creativity to brand a new company. We should give them lots of credit for that!

In our case, well, honestly, it’s “trial and error” while we tried to come up with a combination of names that may fit our vision. Of course, the domain name search! That’s one of the hardest parts of all…

Then, one day, “Diigo” popped up during one of our brain-storming sessions. It fits into our vision perfectly, and the domain name is available! Its abbreviation stands for “Digest of Internet Information, Groups and Other stuff.” Visually, the two ii’s also symbolize people in a community. Plus, an unique & easy name to remember!

So that’s how Diigo was born!

Diigo is about “Social Annotation”, a superset of social bookmarking. I would like to invite you and your readers to try it out. We’d love to have your participation and feedback.

Best,

-Maggie

]]> By: steve http://www.snarkhunting.com/2006/02/qwerky-is-as-qwerky-does/comment-page-1/#comment-1617 steve Fri, 03 Feb 2006 15:26:08 +0000 http://www.snarkhunting.com/2006/02/qwerky-is-as-qwerky-does/#comment-1617 ah, but the domain is never important- no more than a street address-that is the false premise. my-space.com would be just as successful as myspace.com. www.igor.com is not for sale, so we are www.igorinternational.com, rather than www.;sfdld.com ah, but the domain is never important- no more than a street address-that is the false premise. my-space.com would be just as successful as myspace.com. http://www.igor.com is not for sale, so we are http://www.igorinternational.com, rather than http://www.;sfdld.com

]]> By: gman http://www.snarkhunting.com/2006/02/qwerky-is-as-qwerky-does/comment-page-1/#comment-1616 gman Fri, 03 Feb 2006 05:18:26 +0000 http://www.snarkhunting.com/2006/02/qwerky-is-as-qwerky-does/#comment-1616 one big reason for the wierd names is because you cannot find a .com domain in normal english anymore, unless you want to be a .biz or .net. one big reason for the wierd names is because you cannot find a .com domain in normal english anymore, unless you want to be a .biz or .net.

]]> By: ia http://www.snarkhunting.com/2006/02/qwerky-is-as-qwerky-does/comment-page-1/#comment-1615 ia Fri, 03 Feb 2006 00:58:20 +0000 http://www.snarkhunting.com/2006/02/qwerky-is-as-qwerky-does/#comment-1615 Thank you! I was really in awe of this site... because this one covers it all! I've actually mentioned Squidoo previously... It must've been <a href="http://qwerky.stellify.net/sites/squidoo" rel="nofollow">buried</a> in the previous posts somewhere. :) Thank you! I was really in awe of this site… because this one covers it all!

I’ve actually mentioned Squidoo previously… It must’ve been buried in the previous posts somewhere. :)

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