The naming and branding blog

Embarq is new name for Sprint local

Posted by Steve on February 3, 2006 at 12:45 pm | 2 Comments

According to the U.S.P.T.O., the other two leading contenders for the new company name were Zilliant and 5Point, so Hobson’s choice. All three names were filed for T.M. registration on the same day, on Sprint’s behalf (actually through a dummy corp. to throw people like us off the scent). This is S.O.P. when a company is trying to make a final choice on a name.

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