With the unrelenting consistency of a Borscht Belt comic, naming and branding parody site Landor continues to go for laughs with a well worn schtick:
Landor developed the family name Vanceva, coined to suggest both “ever advancing” and providing “every advantage.” In tone and style the name captures the dual nature of this technology: functional performance and aesthetic design.
They’ll be here all week. Try the veal!
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Says Blandor the Imponderable: “That’s nothing. I remember when Fannie Brice, Paul Whiteman, George Jessel, Sophie Tucker and I first got into the name trade. We were all playing a two week gig in the Sour Cream Sierras when Sophie turns to Fannie and says, ‘Out of several hundred names which were developed by Landor, the final one chosen was UNIQA. This new name stands for a promise signaling the company’s claim to uniqueness in quality, service and competence. It supports the idea of “the new type of insurance.”‘ Everybody plotzed!” |
More of Blandor’s wisdom here.
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