Comments on: One hit blunder http://www.snarkhunting.com/2005/10/one-hit-blunder/ The naming and branding blog Fri, 06 May 2011 14:45:01 +0000 hourly 1 By: dude http://www.snarkhunting.com/2005/10/one-hit-blunder/comment-page-1/#comment-1647 dude Fri, 17 Feb 2006 22:56:09 +0000 http://www.snarkhunting.com/2005/10/one-hit-blunder/#comment-1647 I had no idea it was a Delta thing. I always thought it was some Chinese airline. I had no idea it was a Delta thing. I always thought it was some Chinese airline.

]]> By: mike http://www.snarkhunting.com/2005/10/one-hit-blunder/comment-page-1/#comment-1565 mike Wed, 14 Dec 2005 22:38:32 +0000 http://www.snarkhunting.com/2005/10/one-hit-blunder/#comment-1565 airliners are buses with wings. "snog" tried tattooing itself as what? no..., really, what kind of sow's ear to silk purse voodoo where they hoping to pull off? bullshit detector's meter pegged when watching the focus group, guerilla marketing efforts, etc. what a waste of hard-earned cash, the stockholder's should be lining up to sue the b.o.d. i've got an idea, landor (linked above) mentions how air passengers resent being treated like cattle. stop. whoa, eureka! note to management: a. - people ain't cattle. b. - try treating clientele like your own f-ing job depended on it. if so (won't happen), folks wouldn't mind travel when it flattens instead of broadens. c. - fly coach incognito once in a blue moon (you won't). d. - pay your employees what you'll save on the bullshit advertising. e. - fire the slugs & cultivate the flutterbies, bungholes. airliners are buses with wings. “snog” tried tattooing itself as what? no…, really, what kind of sow’s ear to silk purse voodoo where they hoping to pull off? bullshit detector’s meter pegged when watching the focus group, guerilla marketing efforts, etc. what a waste of hard-earned cash, the stockholder’s should be lining up to sue the b.o.d. i’ve got an idea, landor (linked above) mentions how air passengers resent being treated like cattle. stop. whoa, eureka! note to management: a. – people ain’t cattle. b. – try treating clientele like your own f-ing job depended on it. if so (won’t happen), folks wouldn’t mind travel when it flattens instead of broadens. c. – fly coach incognito once in a blue moon (you won’t). d. – pay your employees what you’ll save on the bullshit advertising. e. – fire the slugs & cultivate the flutterbies, bungholes.

]]> By: corporate branding http://www.snarkhunting.com/2005/10/one-hit-blunder/comment-page-1/#comment-1532 corporate branding Mon, 31 Oct 2005 22:08:38 +0000 http://www.snarkhunting.com/2005/10/one-hit-blunder/#comment-1532 You guys are cracking me up! I've written a few articles on JetBlue and yes, Delta really messed this one up. It's like they just wing it. You guys are cracking me up! I’ve written a few articles on JetBlue and yes, Delta really messed this one up. It’s like they just wing it.

]]> By: Spike Jones http://www.snarkhunting.com/2005/10/one-hit-blunder/comment-page-1/#comment-1531 Spike Jones Mon, 31 Oct 2005 22:07:39 +0000 http://www.snarkhunting.com/2005/10/one-hit-blunder/#comment-1531 I agree on many a front that (B)Landor did a poor naming and identity job. And trying to out-JetBlue JetBlue or out-Virgin Virgin is never a good strategy either. I merely wish to point out that a great name helps, but the success or demise of a brand doesn't solely depend the name. It depends on a whole lot more than that. A great name is a good launching pad for a great identity. I agree on many a front that (B)Landor did a poor naming and identity job. And trying to out-JetBlue JetBlue or out-Virgin Virgin is never a good strategy either.

I merely wish to point out that a great name helps, but the success or demise of a brand doesn’t solely depend the name. It depends on a whole lot more than that. A great name is a good launching pad for a great identity.

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