The state of Kansas recently launched a campaign aimed at countering the negative image that has built up surrounding this squarest of states. The tagline “As big as you think” was meant to balance the perception of Kansas as small minded and intolerant. But the campaign failed and Kansas has finally realized they must play to their strengths.
We bring you Kansas’ new television spot, through which they hope to subtract a few degrees from their perceived latitude so it lines up more accurately with their actual attitude. Via WOW.
2 responses so far ↓
1 nightmares. // Aug 16, 2005 at 10:16 pm
Paige is from Kansas City and she’s hot.
read this today: http://freecalifornia.us/
2 Fell // Aug 29, 2005 at 1:33 pm
I can’t go into detail, but wtf!? Not only is it way too long, there is no detail in which to associate it to any context other than that of a hillbilly state. Even then, I didn’t noticeably see anything to reference me back to the state or notion of Kansas.
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