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	<title>Comments on: Tangled up in blue</title>
	<atom:link href="http://www.snarkhunting.com/2005/07/tangled-up-in-blue/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.snarkhunting.com/2005/07/tangled-up-in-blue/</link>
	<description>The naming and branding blog</description>
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		<title>By: Harry Kessler</title>
		<link>http://www.snarkhunting.com/2005/07/tangled-up-in-blue/comment-page-1/#comment-2488</link>
		<dc:creator>Harry Kessler</dc:creator>
		<pubDate>Wed, 28 Mar 2007 16:17:22 +0000</pubDate>
		<guid isPermaLink="false">http://www.snarkhunting.com/2005/07/tangled-up-in-blue/#comment-2488</guid>
		<description>Has anyone applied for an Amex UK Blue card in Oct/Nov/Dec 2005 on the basis of 2% money back for purchases in the first 3 months?  If so, did you check the money back credited? </description>
		<content:encoded><![CDATA[<p>Has anyone applied for an Amex UK Blue card in Oct/Nov/Dec 2005 on the basis of 2% money back for purchases in the first 3 months?  If so, did you check the money back credited?</p>
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		<title>By: barney</title>
		<link>http://www.snarkhunting.com/2005/07/tangled-up-in-blue/comment-page-1/#comment-1899</link>
		<dc:creator>barney</dc:creator>
		<pubDate>Mon, 05 Jun 2006 21:17:47 +0000</pubDate>
		<guid isPermaLink="false">http://www.snarkhunting.com/2005/07/tangled-up-in-blue/#comment-1899</guid>
		<description>Initially Amex sent a card reader with the blue card and you USB to your PC and swipe card for internet purchases, the smartcard thus creating a dynamic number for each new purchase, i.e. security. The card reader was an external gadget free to the user and connected to the PC with USB.</description>
		<content:encoded><![CDATA[<p>Initially Amex sent a card reader with the blue card and you USB to your PC and swipe card for internet purchases, the smartcard thus creating a dynamic number for each new purchase, i.e. security. The card reader was an external gadget free to the user and connected to the PC with USB.</p>
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		<title>By: Lola</title>
		<link>http://www.snarkhunting.com/2005/07/tangled-up-in-blue/comment-page-1/#comment-1878</link>
		<dc:creator>Lola</dc:creator>
		<pubDate>Mon, 22 May 2006 16:32:23 +0000</pubDate>
		<guid isPermaLink="false">http://www.snarkhunting.com/2005/07/tangled-up-in-blue/#comment-1878</guid>
		<description>Just called ax to ask what extra security my gold card offered.  Rep went into the smart chip conversation but really didn&#039;t understand my question.  Asked for a mgr who came online and explained how there is a special reader device that the special blue card with the smart chip reads.  All of that however meant applying for a new card that is a blue card.

I said to the guy why waste 20 minutes of my time talking about something I did not want....a blue card.

The ax gold card with current protections for fraud is good enough.

Wasting time, or not understanding a question....by giving information about a product not asked about is bizzare.

The answer to does ax gold offer a double number like citibank is NO.  And there are no additional security features because ax stands behind its&#039; fraud guarantee.

Ask Indian purveyor to teach the reps to answer the question asked, not promote something we do notwant.</description>
		<content:encoded><![CDATA[<p>Just called ax to ask what extra security my gold card offered.  Rep went into the smart chip conversation but really didn&#8217;t understand my question.  Asked for a mgr who came online and explained how there is a special reader device that the special blue card with the smart chip reads.  All of that however meant applying for a new card that is a blue card.</p>
<p>I said to the guy why waste 20 minutes of my time talking about something I did not want&#8230;.a blue card.</p>
<p>The ax gold card with current protections for fraud is good enough.</p>
<p>Wasting time, or not understanding a question&#8230;.by giving information about a product not asked about is bizzare.</p>
<p>The answer to does ax gold offer a double number like citibank is NO.  And there are no additional security features because ax stands behind its&#8217; fraud guarantee.</p>
<p>Ask Indian purveyor to teach the reps to answer the question asked, not promote something we do notwant.</p>
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		<title>By: David</title>
		<link>http://www.snarkhunting.com/2005/07/tangled-up-in-blue/comment-page-1/#comment-1730</link>
		<dc:creator>David</dc:creator>
		<pubDate>Mon, 24 Apr 2006 05:42:19 +0000</pubDate>
		<guid isPermaLink="false">http://www.snarkhunting.com/2005/07/tangled-up-in-blue/#comment-1730</guid>
		<description>If customers are limited to a loss of $50 anyway what&#039;s the difference in better security?

Cards with better security features should be cheaper for customers as they result in less loss to credit card companies.</description>
		<content:encoded><![CDATA[<p>If customers are limited to a loss of $50 anyway what&#8217;s the difference in better security?</p>
<p>Cards with better security features should be cheaper for customers as they result in less loss to credit card companies.</p>
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		<title>By: Kristin Conner</title>
		<link>http://www.snarkhunting.com/2005/07/tangled-up-in-blue/comment-page-1/#comment-1407</link>
		<dc:creator>Kristin Conner</dc:creator>
		<pubDate>Wed, 20 Jul 2005 19:56:34 +0000</pubDate>
		<guid isPermaLink="false">http://www.snarkhunting.com/2005/07/tangled-up-in-blue/#comment-1407</guid>
		<description>My biggest beef with them is the &quot;up to&quot; in very, very, very fine print.   

I like the enhancement, but get a script to your customer service people, stat.  That&#039;s bad.</description>
		<content:encoded><![CDATA[<p>My biggest beef with them is the &#8220;up to&#8221; in very, very, very fine print.   </p>
<p>I like the enhancement, but get a script to your customer service people, stat.  That&#8217;s bad.</p>
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		<title>By: igor</title>
		<link>http://www.snarkhunting.com/2005/07/tangled-up-in-blue/comment-page-1/#comment-1395</link>
		<dc:creator>igor</dc:creator>
		<pubDate>Tue, 12 Jul 2005 16:06:45 +0000</pubDate>
		<guid isPermaLink="false">http://www.snarkhunting.com/2005/07/tangled-up-in-blue/#comment-1395</guid>
		<description>Fair enough. They need to tell their employees what the chip is for.</description>
		<content:encoded><![CDATA[<p>Fair enough. They need to tell their employees what the chip is for.</p>
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		<title>By: Steve Portigal</title>
		<link>http://www.snarkhunting.com/2005/07/tangled-up-in-blue/comment-page-1/#comment-1393</link>
		<dc:creator>Steve Portigal</dc:creator>
		<pubDate>Tue, 12 Jul 2005 15:11:38 +0000</pubDate>
		<guid isPermaLink="false">http://www.snarkhunting.com/2005/07/tangled-up-in-blue/#comment-1393</guid>
		<description>Dude, but like, who cares about a chip, anyway, when they can get Sheryl Crow to rock out for the Blue Card. AmEx totally rules, my frienz and I absolutely love this card and their great music performances totally only just confirm that. I&#039;m sure you knew that.</description>
		<content:encoded><![CDATA[<p>Dude, but like, who cares about a chip, anyway, when they can get Sheryl Crow to rock out for the Blue Card. AmEx totally rules, my frienz and I absolutely love this card and their great music performances totally only just confirm that. I&#8217;m sure you knew that.</p>
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		<title>By: wbwither</title>
		<link>http://www.snarkhunting.com/2005/07/tangled-up-in-blue/comment-page-1/#comment-1392</link>
		<dc:creator>wbwither</dc:creator>
		<pubDate>Tue, 12 Jul 2005 13:35:18 +0000</pubDate>
		<guid isPermaLink="false">http://www.snarkhunting.com/2005/07/tangled-up-in-blue/#comment-1392</guid>
		<description>Looks like they just recently switched to a new RFID chip inside their cards, so maybe that accounts for some of the delay:

&lt;a href=&quot;http://www.rfidjournal.com/article/articleview/1646/1/1/&quot; rel=&quot;nofollow&quot;&gt;AmEx Adds RFID to Blue Credit Cards&lt;/a&gt;</description>
		<content:encoded><![CDATA[<p>Looks like they just recently switched to a new RFID chip inside their cards, so maybe that accounts for some of the delay:</p>
<p><a href="http://www.rfidjournal.com/article/articleview/1646/1/1/" rel="nofollow">AmEx Adds RFID to Blue Credit Cards</a></p>
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	<item>
		<title>By: abnu</title>
		<link>http://www.snarkhunting.com/2005/07/tangled-up-in-blue/comment-page-1/#comment-1233</link>
		<dc:creator>abnu</dc:creator>
		<pubDate>Mon, 11 Jul 2005 04:53:34 +0000</pubDate>
		<guid isPermaLink="false">http://www.snarkhunting.com/2005/07/tangled-up-in-blue/#comment-1233</guid>
		<description>As of 12/31/2005 the &lt;a href=&quot;https://www124.americanexpress.com/cards/loyalty.do?page=blue.idkeeper&quot; rel=&quot;nofollow&quot;&gt;ID Keeper Program&lt;/a&gt; will be permanently disabled. If you currently use ID Keeper you can back up your stored data. American Express apologizes for any inconvenience.

Why doesn’t my replacement Blue have a Smart Chip?

At American Express we strive to provide our Cardmembers with the most relevant technology that is in the marketplace. At the time, ID Keeper met these requirements. Since the Smart Chip technology never took hold in the marketplace, we began to work on finding a more relevant feature for our CMs. All Blue from American Express replacement and renewal cards will now be issued with the ExpressPay feature. Users simply hold Blue with ExpressPay next to a special reader at checkout to make purchases. Payment is authorized in seconds and no signature is required. Blue from American Express with the ExpressPay feature also has a magnetic strip and functions as a traditional credit card.</description>
		<content:encoded><![CDATA[<p>As of 12/31/2005 the <a href="https://www124.americanexpress.com/cards/loyalty.do?page=blue.idkeeper" rel="nofollow">ID Keeper Program</a> will be permanently disabled. If you currently use ID Keeper you can back up your stored data. American Express apologizes for any inconvenience.</p>
<p>Why doesn’t my replacement Blue have a Smart Chip?</p>
<p>At American Express we strive to provide our Cardmembers with the most relevant technology that is in the marketplace. At the time, ID Keeper met these requirements. Since the Smart Chip technology never took hold in the marketplace, we began to work on finding a more relevant feature for our CMs. All Blue from American Express replacement and renewal cards will now be issued with the ExpressPay feature. Users simply hold Blue with ExpressPay next to a special reader at checkout to make purchases. Payment is authorized in seconds and no signature is required. Blue from American Express with the ExpressPay feature also has a magnetic strip and functions as a traditional credit card.</p>
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