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A sucker born every minute

Posted by Steve on July 12, 2005 at 8:20 am | 1 Comment

Transylvania needs a new tagline. “A Legendary Land” just doesn’t cut it.

1 response so far ↓

  • 1 Radu Neag // Jul 14, 2005 at 6:44 am

    Hi all. I actually live and work in Transilvania (Romania). Yes, it is actually called Transilvania (no Y), and the site you saw did talk about it.

    The tagline, however, is just a website malfunction. What you mentioned as a tagline, poor as it would be, was actually just one of the subtitiles in the article. Just a case of bad writing and bad website design. Not really a case of bad branding. Speaking of which:

    Transilvania has yet to brand itself as a region, but Romania is currently starting its own national branding campaign. It is still just a project, but my feeling is that it is going to happen pretty soon. Check it out on http://www.brandingromania.com

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