The Anchorage Daily News reports a new food branding initiative:

While most fishing regions of the state are promoting their own brands of red and king salmon, a Kodiak group is singing the praises of pinks.

Besides trying to increase markets for locally caught silver salmon, the Kodiak Brand and Marketing Committee has been striving to create high-end markets for pinks.

“The pink project is something new and that doesn’t even exist in the domestic market right now,” said marketing director Leslie Smith. All of the fish are iced, bled and otherwise handled according to the strict Star of Kodiak quality-certification program, she said.

If only the pink project had a viral, catchy tagline….