When is a corporate photo not a corporate photo? When it’s an effective and compelling branding, marketing and PR vehicle. One way to take a normally banal bit of collateral and amp-up its efficacy is to jettison those same old same old corporate photos of your staff and replace them with photos that people will actually engage with, that help to define your brand attitudinally and emotionally. In order to pull this off, you need the right photographer.

We just had a fantastic experience with San Francisco-based photographer Jon Hope who came to Igor headquarters to take some people shots for an article in the July edition of Arrive magazine. Check out his portfolio and ask yourself, “Is our corporate photography working hard enough?”