From The Financial Times of London:

Only days after rebranding the DTI as the Department for Productivity, Energy and Industry as part of his reshuffle, Tony Blair has caved in to universal derision by reverting to Department of Trade and Industry.

The prime minister was persuaded to retreat by Alan Johnson, whom he appointed on Friday to head the department.

In his first – and last – newspaper interview as secretary of state for productivity, energy and industry, Mr Johnson explained his insistence on becoming simply trade and industry secretary.

The Department for Productivity, Energy and Industry had attracted “various descriptions … penis and dippy”, Mr Johnson told the Financial Times. The CBI’s lambasting of the “old-fashioned corporatism” of the title had stung “and the unions weren’t keen on it either”.

There was also a serious concern that the loss of “trade” from the title would send a misleading signal that the department’s support for business overseas was “somehow part of the past”.

Less than a week into his new job, Mr Johnson concluded that the estimated six-figure cost of rebranding was not justified.

By reverting so quickly to DTI, the DPEI scheme involved no more than the use of “one screwdriver to take down three letters [and] screwing [them] back up”.

Insert your own joke here: ___________