There is a theory in advertising that somehow sex and alcohol are a common real life combination. Virtually every American beer brand has sought to leverage this theoretical connection via television advertising, save one: Sam Adams, long known for eschewing this postulated tippling / titillating combo in favor of plowing the traditional, master brewer’s shtick.

And why not? It makes little sense to dive into the overcrowded orgy of slurping and grinding advertisements of their mass produced rivals. In order to compete with The Twins of family values-based Coors, they’d have to put up nothing less than Triplets mud wrestling post wet t-shirt contest. Now what kind of frat boy would that appeal to?

But that’s not to say that the Puritans at Sam Adams have never given in to temptation, and when they did they went all the way, unbottling years of pent-up frustration. Apparently their first time in the sack was enough to scare them straight. Check it out. [Via Commercial Closet.]