Comments on: Subaru going Suburban? http://www.snarkhunting.com/2005/03/car-suv-naming-brand-positioning/ The naming and branding blog Fri, 06 May 2011 14:45:01 +0000 hourly 1 By: Abnu http://www.snarkhunting.com/2005/03/car-suv-naming-brand-positioning/comment-page-1/#comment-10 Abnu Mon, 28 Mar 2005 23:41:32 +0000 http://www.snarkhunting.com/2005/03/car/#comment-10 <a href="http://www.tribeca.org/" rel="nofollow">Tribeca</a> is acronymic for <a href="http://www.mapposter.com/mptribecafs.html" rel="nofollow">Triangle Below Canal</a> Tribeca is acronymic for Triangle Below Canal

]]> By: Abnu http://www.snarkhunting.com/2005/03/car-suv-naming-brand-positioning/comment-page-1/#comment-9 Abnu Mon, 28 Mar 2005 23:30:25 +0000 http://www.snarkhunting.com/2005/03/car/#comment-9 <em>As to Halifax, it’s a city in Canada, so it’s nothing to get excited about.</em> <blockquote> That is, <em>halig fax</em> or holy hair. Its previous name was Horton. The story is that a certain clerk of Horton, being jilted, murdered his quondam sweetheart by cutting off her head, which he hung in a yew-tree. The head was looked on with reverence, and came to be regarded as a holy relic. In time it rotted away, leaving little filaments or veins spreading out between the bark and body of the tree like fine threads. These filaments were regarded as the fax or hair of the murdered maiden. </blockquote> Now, what's wrong with <em>that</em> for the name of an SUV? <a href="http://www.bartleby.com/81/7852.html" rel="nofollow">Source</a>: E. Cobham Brewer 1810–1897. Dictionary of Phrase and Fable. 1898. As to Halifax, it’s a city in Canada, so it’s nothing to get excited about.

That is, halig fax or holy hair. Its previous name was Horton. The story is that a certain clerk of Horton, being jilted, murdered his quondam sweetheart by cutting off her head, which he hung in a yew-tree. The head was looked on with reverence, and came to be regarded as a holy relic. In time it rotted away, leaving little filaments or veins spreading out between the bark and body of the tree like fine threads. These filaments were regarded as the fax or hair of the murdered maiden.

Now, what’s wrong with that for the name of an SUV?

Source: E. Cobham Brewer 1810–1897. Dictionary of Phrase and Fable. 1898.

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