Landor Charts New Course! And they’re hiring! Always eager to help unemployed namers find work, we’re thrilled to pass along this job posting we found via Fusi Jui. We’ve emphasized in bold type the most salient features of the position that prospective candidates should be cognizant of:
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Date: Wed, 02 Feb 2005 12:08:00
From: Jennifer Machat
Subject: Modified Re: 16.238: English/Verbal Branding and Naming: Specialist, Landor
Associates, NY, USAUniversity or Organization: Landor Associates
Job Rank: Specialist
Specialty Areas: Naming, Creative Writing, Verbal Branding
Required Language(s): English (ENG)Description:
The Naming Specialist works with the Executive Directors and members of the Verbal Branding team to provide the creative expertise and excellence that will lead to successful verbal branding solutions that strategically identify, address, and solve a client’s business problems. He/she will generate impactful, innovative, break-through on-strategy names, brand lines, brand drivers, and other verbal branding deliverables. He/she will assist clients with selecting the verbal branding deliverables that deliver against their business needs and strategies. He/she will also manage brand names through trademark, URL, and other legal screening processes, or give guidance to clients per project scope. The naming specialist will first help develop and deliver client proposals and presentations, assist with initial contact with prospective clients at senior levels and then analyze and understand their naming/nomenclature needs. He/she will present Landor’s capabilities in a professional and articulate manner and play a significant role in crafting and delivering new business pitches with the senior leadership team.
The ideal candidate will have a Bachelors Degree in English, Linguistics, Liberal Arts, or a related studies. He/she must have a minimum of 3-5 years of experience in a corporate environment as a naming consultant or naming specialist and must have experience with naming and nomenclature strategy and its relevance in marketing. He/she will have excellent creative writing skills and compelling presentation skills. Mac proficiency; PowerPoint proficiency is a plus.
Address for Applications
Naming Specialist
230 Park Avenue South
6th Floor
New York, NY 10003
United States of AmericaApplication Deadline: Open until filled.
Contact Information:
Jennifer Machat
Email: jobs_nyc@nyc.landor.com
Phone: 212-614-5050
Website: http://www.landor.com
Kudos to Landor for leaving their past behind with this signal of a bold new direction: “He/she will generate impactful, innovative, break-through on-strategy names”…for all your risk averse nomeometric nomenclature needs.
1 response so far ↓
1 marvin // Jun 20, 2005 at 11:04 am
I have been involved in names and the development of wordage for a number of years and find this to be the painting on the wall for this industry. Verbal branding is a new field, which might suit my word styles well. I arrived at the term Manwhich, and was an intern at Hormel when they developed the first Canned Ham.
They should not be taken to task for this. We have waited long and hard for these events to unfurl, we struggle with the client to discover what might be best for them and the loyal customers who indulge (in fact gorge) themselves with the taste and benefits of services, like BBQ. I must say I tend to prefer keeping a positive outlook and not naming names for all there past misdeeds. We all have yachts and small watercraft to tend to, so please ease does it. Your wake may foul the bay, but I smile at the fortune we once shared (we worked there together)
Cheers
Marvey Marvin.
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