We were not unmindful that the story repeated by the San Francisco Chronicle was erroneous, or fictitious. That was the reason for our word choice when we criticised the writer for trotting out the same old “apocryphal” tales of ad campaigns that got lost in translation. With our usual tongue in cheekiness we noted that of all those tales “this one really sucks.”

Still, we liked their story to set up our point that this slogan really doesn’t suck. The myth we wanted most to demystify was that, even though many people think this slogan sucks, it really doesn’t suck.

Thanks for commenting, dabitch, and adding your link to this discussion; I hope you don’t think my post sucks!