The naming and branding blog

Italianate car names

Posted by admin on December 1, 2004 at 1:02 pm | No Comments

MuranoSpaghetti Eastern: Looks like the automotive industry is finally pulling out of the twisted naming bender that smote our culture with names like Sentra, Maxima, Altima, Vitara, Aerio, Spectra and Optima.

In fact, the three automakers that brought you those morphemic constructions have all turned their naming compasses in the same unlikely direction: Italy. Primo was Kia with the “Sorento,” followed by the “Amanti” (Amanti is a glassworks in Murano, Italy, that specializes in Murano glass). Dopo came Nissan with the introduction of “Murano” (another glass act), that big-toe looking vehicle pictured above. Infine, Suzuki rounds out the field with the all-new “Verona.”

Can the Hummer “Mussolini” be far behind?

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