Wise Crack? Butt Plug? Smart Ass? All are relevant to the success of the product name, Butt Paste, which has proven to be an advertisement in and of itself. From Netscape News:

Retired Louisiana pharmacist George Boudreaux hasn’t needed Madison Avenue pitchmen to get the word out about his concoction to treat diaper rash. He just lets the name do it for him: Boudreaux’s Butt Paste. “Would you be talking to me if it was called George’s Diaper Cream?” Boudreaux recently asked a reporter.

Probably not. And a paste with any other name probably wouldn’t have gotten attention from Oprah Winfrey, who featured Butt Paste on her show; ESPN, which, in a tongue-in-cheek feature, suggested it was partially responsible for Louisiana State University’s jock-itch-less championship football season; and from Jay Leno, who displayed a newspaper ad for Butt Paste on the “Tonight Show” – and said that he didn’t want to know what it was used for.

It certainly wouldn’t have created waves in auto racing circles, as Butt Paste has managed to do with its logo – a grinning baby covered by a blanket – adorning the car of NASCAR driver Kim Crosby with the product’s full name across the rear bumper.

We’ll just let “rear bumper” go without comment. Read the full article for the complete back story behind this name.