http://www.snarkhunting.com/2004/07/moolatte-product-name-context/ The naming and branding blog Fri, 06 May 2011 14:45:01 +0000 hourly 1 http://www.snarkhunting.com/2004/07/moolatte-product-name-context/comment-page-1/#comment-2546 chuck Mon, 07 May 2007 04:15:03 +0000 http://www.snarkhunting.com/2004/07/moolatte-product-naming-names-context/#comment-2546 So DQ invented a word out of thin air, with no inspiration whatsoever, and it just happens to sound an awful lot like a racial slur? Or more likely, someone thought up the word, thought it sounded catchy and almost-familiar, and put it out there with no research done. Personally I can't see how it could be a Milano take-off but rather a mulatto take-off. moo-la-toe, moo-la-tay. mih-la-no? I don't think so. So DQ invented a word out of thin air, with no inspiration whatsoever, and it just happens to sound an awful lot like a racial slur? Or more likely, someone thought up the word, thought it sounded catchy and almost-familiar, and put it out there with no research done. Personally I can’t see how it could be a Milano take-off but rather a mulatto take-off. moo-la-toe, moo-la-tay. mih-la-no? I don’t think so.

]]> http://www.snarkhunting.com/2004/07/moolatte-product-name-context/comment-page-1/#comment-1426 Chris Wed, 10 Aug 2005 18:53:28 +0000 http://www.snarkhunting.com/2004/07/moolatte-product-naming-names-context/#comment-1426 Isn't Milano similar to mulatto? Does anybody complain about the cookies which (God forbid!) have a 'white' cookie and (not white)chocolate?? It has one character sound different, just like MooLattE. Along similar lines, this sounds like the NCAA not allowing university mascots that are represented by native Americans in tournaments. It's a group of middle-aged white businessmen trying to go after current, non-offensive material that they feel needs to be changed to fix the sins of their fore-fathers. We all need to quit worrying about the petty and begin to change our concerns toward problems that stare us all in the face, such as the millions of illegal aliens in America (who don't pay taxes!) Isn’t Milano similar to mulatto? Does anybody complain about the cookies which (God forbid!) have a ‘white’ cookie and (not white)chocolate??
It has one character sound different, just like MooLattE. Along similar lines, this sounds like the NCAA not allowing university mascots that are represented by native Americans in tournaments. It’s a group of middle-aged white businessmen trying to go after current, non-offensive material that they feel needs to be changed to fix the sins of their fore-fathers. We all need to quit worrying about the petty and begin to change our concerns toward problems that stare us all in the face, such as the millions of illegal aliens in America (who don’t pay taxes!)

]]> http://www.snarkhunting.com/2004/07/moolatte-product-name-context/comment-page-1/#comment-216 Max Sat, 18 Jun 2005 02:59:40 +0000 http://www.snarkhunting.com/2004/07/moolatte-product-naming-names-context/#comment-216 The defense of the naming of Dairy Queens Mmmmmoolatte smacks of the insensitivity that allowed that suggestion in the first place. To compare this gaff to the "crossfire" car is absolutely ridiculous. Crossfire does NOT refer to people....nor is it derived from the word MULE (which may be why the word fell out of favor in the first place) The defense of the naming of Dairy Queens Mmmmmoolatte smacks of the insensitivity that allowed that suggestion in the first place. To compare this gaff to the “crossfire” car is absolutely ridiculous. Crossfire does NOT refer to people….nor is it derived from the word MULE (which may be why the word fell out of favor in the first place)

]]> http://www.snarkhunting.com/2004/07/moolatte-product-name-context/comment-page-1/#comment-183 Sean Sun, 12 Jun 2005 00:37:15 +0000 http://www.snarkhunting.com/2004/07/moolatte-product-naming-names-context/#comment-183 Although people too often reach for connections that do not exist, it seems Snark's commentary ignores the uncanny. Of course MooLatte is not just an entirely made-up word: (at least subconsciously) it is a direct play-on-words. Sometimes the most obvious reason is the correct one (says Ockham's Razor, or Sherlock Holmes), and that is exactly the case here. Please do not defend the wishful ignorance of DairyQueen... Although people too often reach for connections that do not exist, it seems Snark’s commentary ignores the uncanny. Of course MooLatte is not just an entirely made-up word: (at least subconsciously) it is a direct play-on-words. Sometimes the most obvious reason is the correct one (says Ockham’s Razor, or Sherlock Holmes), and that is exactly the case here. Please do not defend the wishful ignorance of DairyQueen…

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